In 2003 Jenny Lee and Danica Polack formed Nutty Rice LLC.; a successful multi-line sales agency which represents mens and juniors footwear, apparel and accessories. Located in the heart of new York City's fashion district, their showroom showcases the brands and serves as the home base for the company. Working with the top specialty boutiques and department stores in the country, they have an acquired knowledge not only in sales, but also trend forecasting, merchandising, public relations and marketing.